Long-Tail SEO for Ecommerce

Boost conversion rates

Attract buyers, not browsers

Capture customers looking to buy, not just browse, by showing up with relevant pages for high-intent search traffic.

Plus, you can use Real-Time Merchandising on your long-tail categories too, to optimize high-performers.

The conversion rate of long-tail keywords (“black ripped jeans”) is 2.5x that of head keywords (“jeans”).

Learn more →

Graphic of Long Tail Categories Conversions Benefit

Grow revenue

Boost sales with more organic traffic

Supercharge your existing products and categories to capture more organic traffic, achieve better search engine ranking, and boost conversion rates.

See how much Merchstack could earn for your store.

Growth Calculator →

Your commerce platform can’t do this.

Commerce platforms are built to compete for head terms, which make up just 30% of search traffic.
Merchstack is how your store competes for the other 70%.

You have the product data

Merchstack uses your existing product attributes—the ones that are currently powering your PLP filters.

But Google can’t crawl it

PLP filters are dynamic, and dynamic pages are invisible to search engines.

Imprecise solutions don’t work

You could make all of your dynamic pages visible to search engines, but that would consume your crawl budget, doing more harm than good.

And you can’t do this manually

It’s not practical to manage thousands of categories manually.

How it works

Part automation, full control

Manual control leaves growth on the table, while full automation does more harm than good. Merchstack is the middle way that unlocks your store’s untapped potential.

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Choose relevant product attributes

Merchstack will prepare thousands of attribute-based categories using your product data.

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Define SEO and content templates

A few settings let you manage thousands of categories at once.

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Manually approve

Eligible long-tail categories land in your inbox, where you can approve or deny them.

Graphic of Long Tail Categories Real Categories Feature

Merchstack creates real categories within your commerce platform

The categories created by Merchstack are identical to your regular categories, use the same design on your storefront, and display breadcrumbs for your category hierarchy.

You can even include them in your navigation.

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Optimize

Customize the on-page content, SEO, and product sorting of your popular long-tail categories.

Features

All the tools you need to attract and convert visitors

Manage the SEO of thousands of categories at once, then drill down and optimize high-performers.

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Automate thousands of categories

Serving long-tail search terms requires thousands of categories. This isn’t practical to do manually, so Merchstack automates the creation and management of these categories for you.

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Optimize your crawl budget

Merchstack’s simple limits let you create categories for high-value keywords with enough products while avoiding creating categories for thousands of low-value keywords.

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Identify high-value categories

Integrated search volume statistics help you identify which categories to enable or focus on optimizing.

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SEO Overrides

Override global settings for SEO to optimize high-performing categories.

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Analyze performance data

Analyze the performance of your long-tail categories to optimize high-performers and assist under-performers.

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Customize on-site content

Use the same content editing tools you use on your core categories to customize your H1s, banner texts and hero images.

Request a demo

LONG-TAIL SEO FOR ECOMMERCE

Capture untapped organic traffic

Rank higher on google

Get on the first page of Google