When you use something 40 hours a week, it should feel like an effortless extension of you. Like riding a bike, or driving a car, it should enable you to do anything better, easier, faster.
Outside of work, you’re unstoppable. Everything’s at your fingertips. You’re not afraid of making a mistake, you can play around and try different ideas. You feel powerful. You’re proud of what you create.
At work however, you’re constantly fighting your tools. They’re clunky as hell. You’re somehow both bored and anxious at the same time — bored of the endless data entry, and anxious that one wrong move will bring the whole website down. You know exactly what you want, but the tools won’t let you do it.
You haven’t been spoiled by consumer tools. You’ve been failed by work ones.
You need something that gives you real, usable insight into how your customers behave, giving you the data you need to make informed decisions.
You need something that automates away the endless data entry and frees you up to finally be creative.
You need something visual, intuitive, and fast, leaving you in a flow state for hours, instead of glancing at the clock while each page loads… slowly.
The end result, of course, is that your customers can actually find what they’re looking for. The site performs better, and the company makes more money. You start using SEO insights to quadruple your organic traffic, and suddenly you’re riding the rocket ship.
We’d like to take credit, but really, all we did was finally unblock you.
—James, Steve, Dom, Morgan and Hanna